Though its foundations are in writing, over the years AHA has become a full service agency. Because of this transition, their original identity—which used a typewriter motif—didn’t express the new business model and needed to be updated. As a lead designer on the rebrand, I was in charge of the iconography, art direction for photography, an HTML5 animation of the agency offerings, and branded collateral. The result was a fresh, new look that modernized the AHA brand.
Skills: art direction, photography, iconography, animation