CBX Rebrand
CBX
Rebrand
CBX
Rebrand
CBX
Rebrand
Overview
CBX agency went through a brand identity update to better represent their aggressive yet fun culture and the award-winning work it’s produced since it was founded in 2003. The goal was to completely transform their visual identity — logo, typography, color palette, photography, collateral, iconography, etc.— to make the CBX brand fresh for new and potential clients yet familiar to existing partners by maintaining their no-nonsense New Yorker tone-of-voice.
Year: 2017
Role
ART DIRECTION
UI DESIGN
DESIGN SYSTEMS
ANIMATION
VIDEO PRODUCTION
BRAND STRATEGY
Team
CREATIVE DIRECTOR
RICK BARRACK
STRATEGY DIRECTOR
DUSTIN LONGSTRETH
COPYWRITER
AMANDA DEVORTE
DEVELOPMENT
BAJIBOT
Overview
CBX agency went through a brand identity update to better represent their aggressive yet fun culture and the award-winning work it’s produced since it was founded in 2003. The goal was to completely transform their visual identity — logo, typography, color palette, photography, collateral, iconography, etc.— to make the CBX brand fresh for new and potential clients yet familiar to existing partners by maintaining their no-nonsense New Yorker tone-of-voice.
Year: 2017
Role
Team
ART DIRECTION
UI DESIGN
DESIGN SYSTEMS
ANIMATION
VIDEO PRODUCTION
BRAND STRATEGY
CREATIVE DIRECTOR
RICK BARRACK
STRATEGY DIRECTOR
DUSTIN LONGSTRETH
COPYWRITER
AMANDA DEVORTE
DEVELOPMENT
BAJIBOT
Brand Ethos
Before/After
Future Focused
CBX was determined to expand in a vast array of digital avenues that would require a robust yet intuitive backend editor. Employees with varying degrees of technical experience would be creating content to showcase new client work, a weekly video series, a podcast, and a heavily trafficked blog. With all these different content types and knowing that time was limited to optimize the experience for different devices.
Blog landing page
Blog post
Case study
Case studies
Ryan is a true, 21st century, design-thinking creative. He has a full command of digital - from technical, to design, to UX. And he's always working from a place of deep understanding of both the end user and the brand strategy.
DUSTIN LONGSTRETH
STRATEGY DIRECTOR
About page