Overview

While in the School of Visual Arts’ Masters of Branding program, my team worked with Google to design an exciting digital experience aimed at reducing mindless digital engagement and provide opportunities for parents and children to learn together. Our platform, called Google Loop, offered educational content to inspire creativity and improve personal connections through extraordinary learning.

Year: 2018

Role

ART DIRECTION

UI DESIGN

INTERACTIVE DESIGN

IDENTITY DESIGN

BRAND STATEGY

Team

GOOGLE BRAND STUDIO, HEAD OF BRAND STATEGY

FRAN HAZELDINE

GOOGLE BRAND STUDIO, CREATIVE DIRECTOR

KEN FREDERICK

CONTRIBUTORS

CARLOS FUENTES

JENNA HALBERT

CHERYL JOHNSON

JOANA BRITO

Overview

While in the School of Visual Arts’ Masters of Branding program, my team worked with Google to design an exciting digital experience aimed at reducing mindless digital engagement and provide opportunities for parents and children to learn together. Our platform, called Google Loop, offered educational content to inspire creativity and improve personal connections through extraordinary learning.

Year: 2018

Role

Team

ART DIRECTION

UI DESIGN

INTERACTIVE DESIGN

IDENTITY DESIGN

BRAND STRATEGY

GOOGLE BRAND STUDIO, HEAD OF STRATEGY

FRAN HAZELDINE

GOOGLE BRAND STUDIO, CREATIVE DIRECTOR

KEN FREDERICK

CONTRIBUTORS

CARLOS FUENTES

JENNA HALBERT

CHERYL JOHNSON

JOANA BRITO

Problem

Children’s access to technology is becoming more ubiquitous, and parents don’t always know how to manage that.

Insight

When it comes to technology, it’s less about the amount of time spent with screens that matters, it’s the quality of time spent with screens.

Goals

Educate

Address their concerns and educate them on active screen time.

Develop

Build healthy active screen time habits and personal connections.

Explore

Apply the positive results of active screen time to real life.

Solution

We created a program to keep parents up-to-date on the ever-changing world of technology, to initiate active screen time with their children, and most-importantly, provide an endless loop of inspiration and learning.