Apple Retail Bays
Overview
We created simple, interactive experiences that allowed customers to quickly learn about new products and services at retail stores across the world.
Each experience used a consistent design system — including interactive animations, grid layout, touchpoint locations, etc. — that is flexible enough to make each bay feel unique while maintaining aesthetic integrity. Some bay tablets offer the ability to demo products in engaging ways and others streamlined the “handoff” opportunity to subscribe or purchase using QR code technology.
Year: 2023
Role
ART DIRECTION
INTERACTIVE DESIGN
UI DESIGN
DESIGN SYSTEMS
ANIMATION
RETAIL DESIGN
Team
CREATIVE DIRECTOR
JEFF WHITNEY
SENIOR ART DIRECTORS
SEBASTIAN BETTENCOURT
AMARIDES MONTGOMERY
DESIGNERS
GRAYSON BROWN
KRIS GROSS
DEVELOPMENT
BIG DROP INC.
COPYWRITER
GARY BAKER
Overview
We created simple, interactive experiences that allowed customers to quickly learn about new products and services at retail stores across the world.
Each experience used a consistent design system — including interactive animations, grid layout, touchpoint locations, etc. — that is flexible enough to make each bay feel unique while maintaining aesthetic integrity. Some bay tablets offer the ability to demo products in engaging ways and others streamlined the “handoff” opportunity to subscribe or purchase using QR code technology.
Year: 2020 - 2021
Role
Team
ART DIRECTION
INTERACTIVE DESIGN
UI DESIGN
DESIGN SYSTEMS
ANIMATION
CREATIVE DIRECTOR
JEFF WHITNEY
SENIOR ART DIRECTORS
SEBASTIAN BETTENCOURT
AMARIDES MONTGOMERY
DESIGNERS
GRAYSON BROWN
KRIS GROSS
COPYWRITER
GARY BAKER
Objective
Create a self-guided AirPods in-ear family experience to compare the three products and highlight the individual benefits.
Interactive Experience
AirPods Retail Bay
Screensaver Video
The interactive experience gives me more confidence in my conversations with customers because we essentially have all the information we need right in front of us. Plus the on-brand feature stories help tell what can be a complex story in a succinct way.
STORE TEAM MEMBER