Apple Retail Bays
Overview
We created simple, interactive experiences that allowed customers to quickly learn about new products and services at retail stores across the world. Each experience used a design system — including interactive transitions, grid layout, touchpoint locations, etc. — that was flexible enough to make each bay feel unique, yet familiar enough to reduce cognitive overload when customers visit multiple bays during one visit. It was also important that the system maintained aesthetic integrity when translated into more than thirty languages. To improve the experience and help the retail staff members we offered the ability to demo products in engaging ways and streamline the “handoff” opportunities to subscribe or purchase using QR codes.
Year: 2024
Role
ART DIRECTION
INTERACTIVE DESIGN
UI DESIGN
DESIGN SYSTEMS
RETAIL DESIGN
ANIMATION
Team
CREATIVE DIRECTOR
JEFF WHITNEY
SENIOUR ART DIRECTORS
SEBASTIAN BETTENCOURT
AMARIDES MONTGOMERY
DESIGNERS
GRAYSON BROWN
KRIS GROSS
COPYWRITER
GARY BAKER
Overview
We created simple, interactive experiences that allowed customers to quickly learn about new products and services at retail stores across the world. Each experience used a design system — including interactive transitions, grid layout, touchpoint locations, etc. — that was flexible enough to make each bay feel unique, yet familiar enough to reduce cognitive overload when customers visit multiple bays during one visit. It was also important that the system maintained aesthetic integrity when translated into more than thirty languages. To improve the experience and help the retail staff members we offered the ability to demo products in engaging ways and streamline the “handoff” opportunities to subscribe or purchase using QR codes.
Year: 2020-2022
Role
Team
ART DIRECTION
INTERACTIVE DESIGN
UI DESIGN
DESIGN SYSTEMS
RETAIL DESIGN
ANIMATION
CREATIVE DIRECTOR
JEFF WHITNEY
SENIOUR ART DIRECTORS
SEBASTIAN BETTENCOURT
AMARIDES MONTGOMERY
DESIGNERS
GRAYSON BROWN
KRIS GROSS
COPYWRITER
GARY BAKER
Objective
Create an interactive experience that guides customers through key product benefits and give them the opportunity to demo spatial audio tracks using AirPods Max.
Interactive Experience
AirPods Retail Bay
Screensaver Video
Having the ability to move the product around, look at the different colors, and interactive specifications are amazing!
STORE TEAM MEMBER
International Experience
Metrics
36K
number of sessions
The amount of entries from the screensaver moment by tapping on the screen to begin the experience.
96K
number of interactions
The total of all interactions on the iPad except when a user doesn’t engage with the experience for over 3 minutes.
2.7
events per session
Each user had an average of 2.7 tap/scroll interactions per session including starting the experience and entering a featured story.
7.3K
entries into stories
The total number of users who entered the experience and used the hotspots to enter into the feature stories.
36K
number
of sessions
The amount of entries from the screensaver moment by tapping on the screen to begin the experience.
96K
number
of interactions
The total of all interactions on the iPad except when a user doesn’t engage with the experience for over 3 minutes.
2.7
events
per session
Each user had an average of 2.7 tap/scroll interactions per session including starting the experience and entering a featured story.
7.3K
entries
into stories
The total number of users who entered the experience and used the hotspots to enter into the feature stories.