Apple Retail Bays
Overview
We created simple, interactive experiences that allowed customers to quickly learn about new products and services at retail stores across the world.
Each experience used a consistent design system — including interactive animations, grid layout, touchpoint locations, etc. — that is flexible enough to make each bay feel unique while maintaining aesthetic integrity. Some bay tablets offer the ability to demo products in engaging ways and others streamlined the “handoff” opportunity to subscribe or purchase using QR code technology.
Year: 2021
Role
ART DIRECTION
INTERACTIVE DESIGN
UI DESIGN
DESIGN SYSTEMS
ANIMATION
RETAIL DESIGN
Team
CREATIVE DIRECTOR
JEFF WHITNEY
SENIOR ART DIRECTORS
SEBASTIAN BETTENCOURT
AMARIDES MONTGOMERY
DESIGNERS
GRAYSON BROWN
KRIS GROSS
DEVELOPMENT
BIG DROP INC.
COPYWRITER
GARY BAKER
Overview
We created simple, interactive experiences that allowed customers to quickly learn about new products and services at retail stores across the world.
Each experience used a consistent design system — including interactive animations, grid layout, touchpoint locations, etc. — that is flexible enough to make each bay feel unique while maintaining aesthetic integrity. Some bay tablets offer the ability to demo products in engaging ways and others streamlined the “handoff” opportunity to subscribe or purchase using QR code technology.
Year: 2020 - 2021
Role
Team
ART DIRECTION
INTERACTIVE DESIGN
UI DESIGN
DESIGN SYSTEMS
ANIMATION
CREATIVE DIRECTOR
JEFF WHITNEY
SENIOR ART DIRECTORS
SEBASTIAN BETTENCOURT
AMARIDES MONTGOMERY
DESIGNERS
GRAYSON BROWN
KRIS GROSS
COPYWRITER
GARY BAKER
Objective
Create a simple, interactive experience that allows customers to learn about Apple TV+, Apple TV app, and Apple TV 4K. The experience will offer a “handoff” opportunity to subscribe or purchase.
Interactive Experience
AirPods Retail Bay
Screensaver Video
International Experiences
Metrics
18.3K
number of sessions
The amount of entries from the screensaver moment by tapping on the screen to begin the experience.
52K
number of interactions
The total of all interactions on the iPad except when a user doesn’t engage with the experience for over 3 minutes.
2.8
events per session
Each user had an average of 2.8 tap/scroll interactions per session including starting the experience and entering a featured story.
24.3K
entries into stories
The total number of users who entered the experience and interacted with at least 1.3 features per session.
18.3K
number
of sessions
The amount of entries from the screensaver moment by tapping on the screen to begin the experience.
52K
number of
interactions
The total of all interactions on the iPad except when a user doesn’t engage with the experience for over 3 minutes.
2.8
events
per session
Each user had an average of 2.8 tap/scroll interactions per session including starting the experience and entering a featured story.
24.3K
entries
into stories
The total number of users who entered the experience and interacted with at least 1.3 features per session.